12. Beyond the Bean: The Rise of CafePod
In this fresh brew of Really Good Conversations, we chat with Peter Grainger, the disruptive mind taking on big coffee, through his business: CafePod.
Twelve years ago, Peter left his job and embarked on a mission to provide barista-style coffee to people at home by going head to head with Nespresso, launching his own Nespresso-compatible coffee pods.
With no background in coffee, product, sales, marketing or branding, Peter and two friends delved into the world of capital-raising, coffee pod manufacturing and brand-building, and have since revolutionised our at home cuppa.
Join us as Peter spills the beans on:
- The twist and turns of CafePod's journey and its strategic pivots.
- The power of consumer insights and the art of active listening.
- Growing through adversity – including a memorable product recall from supermarket aisles.
- His robust endorsement of the work-from-home ethos, its benefits for CafePod, and why it may not be everyone's cup of tea.
- A gripping tale of the closest he's ever been to meeting his maker.
Craving more? Visit Cafe Pod to get your caffeine fix.